Shire
Valuing reputation during a merger to support collaboration and prioritisation
In one of the highest value mergers in the sector, working with our partners Reputation Dividend, reputation value analysis guided and supported the integration of Baxalta.
In any M&A, many assets need to be brought together, especially the companies' reputations which must be merged in a way that minimises the risk of value loss while ensuring the potential for gain. Reputation valuation quantified this and delivered critical insight in to what, from the perspective of the shareholder value tied up in reputation assets, actually mattered most.
“Research when planning the merger of Shire and Baxalta provided fresh insight into the respective reputation assets and revealed tangible opportunities for building an enhanced combined reputation. Importantly, the work resonated with leaders of both companies, thereby providing a credible framework for collaboration.”