Major FMCG Food Company
Keeping ahead of emerging issues
Most global businesses face a challenging environment where regulatory and reputational issues cross borders rapidly, often before internal teams are aware it’s happening. Many such issues have the potential to affect the organisation’s reputation and even its license to operate.
A major FMCG food company asked us to provide a global early-warning system, continuously tracking a host of areas spanning food, nutrition, supply chain and sustainability.
Our global analysts charted the development and movement of stories, and assessed their likelihood to impact business, helping the company keep ahead of emerging issues.
Our work with the company won the 2010 gold award from AMEC (the International Association for the Measurement and Evaluation of Communication).