Johnson & Johnson
Securing leadership commitment to communications for improved success
Up to 2012, Johnson & Johnson’s (J&J’s) stock price was under pressure. Reputation value analysis identified the economic scale and location of reputational weaknesses—some operational, others, were about focused messaging.
Supported by Echo’s ongoing media analysis, J&J’s leadership committed to improve performance through greater alignment and consistency of effort and communications throughout the organisation.
J&J’s Strategic Pillars of Growth program grew the stock price by 28% over the next four years.