Experts in communication, brand and reputation research

Innovate UK

What investors really look for in a scale-up business

Innovate UK, part of UK Research and Innovation, drives productivity and economic growth by supporting businesses to develop and realise the potential of new ideas.

Since 2015, we’ve supported this government agency with ever-evolving research requirements to deliver in support of growing the economy.

One such study promoted its new services that connect innovative businesses with investors. We designed and delivered a thought-leadership report based on qualitative and quantitative interviews with innovative scale-up businesses and venture capital investors.

Among other things, the results highlighted that strong management is the leading factor for scaling up. Importantly, it also found that business leaders consistently underestimate the value investors place on personal attributes such as chemistry, communications skills and resilience.

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DOWNLOAD THE REPORT

Read the report - Scaling up: the investor perspective.

DOWNLOAD THE REPORT HERE