BT
Evaluating global PR performance
Working for BT’s Global Services division for over 20 years, we analysed worldwide media coverage and drilled down to support PR efforts by market. Developed in partnership, our global KPIs linked to business objectives guide improved performance.
“What are the factors which we look for in choosing and staying with a media research agency? That they can demonstrate an in-depth knowledge of the workings of the media, they have professional and technical research skills and expertise, they take time to get to understand the communications environment and needs of their client and can deliver thoughtful and actionable analysis and results.
Echo Research stands out as an agency that not only meets these high standards but has proved itself capable of exceeding them. Our relationship has been solid and fruitful.”