BitMEX
Shooting for the Moon – with evidence
In a world not short of ‘moonshot’ reputational issues, crises, personalities and hype, BitMEX, the leading cryptocurrency derivatives trading platform, owned and operated by HDR Global Trading Limited, asked Echo to benchmark BitMEX’s reputation in crypto’s main universe - the global online community - along with key news media.
The research focused on BitMEX, HDR Global, key competitors and the cryptocurrency exchange sector overall, across four key languages: English, Chinese (simplified and traditional), Korean, Russian.
The study used Echo’s international integrated media and social media benchmarking, which comprises of human-based in-depth analysis and semi-automated analysis. Reporting provided insight on media sentiment, drivers of reputation and the virality, visibility and impact of key influencers.
Echo’s evidence-based counsel and solutions ensured the phenomenal success of BitMEX as the trusted standard for cryptocurrency exchanges to never stop progressing.
Our work was recognised with an AMEC gold award for most impactful client recommendation arising from a measurement study.
“Echo's research and recommendations were invaluable in informing our overarching communications strategy, especially from a competitor survey and spokesperson share of voice viewpoint. Echo illustrated, in a data-driven and analytically sound way, the communications gaps we needed to address and was critical in helping us tie our strategic plan to our overarching business goals. We are very glad to be continuing our engagement with Echo into the future as a foundation for our comms strategy as we embark on our business growth and transformation.”