American Express
Digital technology raises the bar for customer service
American Express has a strong legacy of driving great content to its customers and community, harnessing data on usage, trends and issues. Since 2008, we’ve been proud to help drive much of their research for publicity efforts across the organisation.
One such flagship survey is The Global Customer Service Barometer which examines public attitudes towards customer service.
Our latest results point to ever higher expectations in the mindset of consumers driven by the promises of new digital services and technologies.
In addition to running the survey globally, our teams work in partnership with American Express to identify headlines and create relevant content for each market.
Publicly-released findings from opinion surveys such as The Global Customer Service Barometer support businesses in building successful strategies to secure loyal consumers and advocates.