REPUTATION VALUATION
TANGIBLE PROOF OF THE MATERIAL WORTH OF REPUTATION
The market value of organisations has evolved from one based largely on tangible assets to a greater emphasis on intangibles, notably reputation. On average, in both the S&P 500 and FTSE 350, more than 25% of market value is now attributed to corporate reputation.
Our reputation valuation service, Reputation Dividend, is based on extensive statistical validation and modelling of the impact of reputation on the market capitalisations of over 700 organisations internationally.
Our analysis answers the following questions:
- How valuable is my corporate reputation?
- What should I prioritise operationally and in my communications in order to protect and develop it?
- How much are the individual reputation drivers worth, including management quality and ESG, along with their ROI?
- What is at risk and what needs attention in order to further build my reputation asset and overall resilience?
“A tool that actually makes a difference in our practice."
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