Experts in communication, brand and reputation research

THE CHANGING REMIT OF THE CCO

NAVIGATING COMPLEX CORPORATE ENVIRONMENTS

A collaborative effort between Echo Research and the Fanning Center for Business Communication at the University of Notre Dame delves into the evolving role of those leading communications. Engaging with over 85 leaders in 7 markets, the research uncovers the challenges and opportunities shaping the profession.

We found that the CCO’s responsibilities have broadened significantly, and so too have the challenges of saying no and often working with reducing budgets and resources.

Informal expectations have also grown, with many CCOs serving as advisors to senior leadership and fostering industry-wide collaboration. This expanded remit underscores the critical role those leading the function play in navigating complex corporate environments.

Contact us to find out more arrow_right_alt

Related Case Studies, News & Events