Experts in communication, brand and reputation research

BRITAIN'S MOST ADMIRED COMPANIES STUDY

UNDERSTANDING WHAT DRIVES SUCCESS IN BRITISH BUSINESSES

Britain's Most Admired Companies is the UK's longest-running study of corporate reputation, with data going back to 1990. Supported by the London Stock Exchange, the study gets to the heart of what makes leading businesses succeed today.

We measure the reputation of over 250 of Britain's largest companies across 28 industry sectors against 13 reputational criteria, using responses from board-level executives, financial analysts, and City commentators.

Featured companies can access tailored insights about their business and have the opportunity to join Britain's Most Admired Leaders Network and attend our roundtables held throughout the year.
Read more about the Britain's Most Admired Companies study here.

The 13 Criteria of Corporate Reputation

  1. Ability to Attract, Develop & Retain Top Talent
  2. Capacity to Innovate
  3. Clarity of Strategy
  4. Commitment to Diversity, Equity & Inclusion
  5. Competitiveness
  6. Effective Corporate Governance
  7. Effective Use of Corporate Assets
  8. Financial Soundness
  9. Long-term Value Potential
  10. Positive Contribution to Society
  11. Quality of Management
  12. Quality of Products & Services
  13. Reducing Environmental Impact
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