Experts in communication, brand and reputation research

REPUTATION MEASUREMENT

DEVELOPING MEANINGFUL MEASUREMENT FRAMEWORKS

We advise our clients on meaningful measurement frameworks and integrated communications evaluation scorecards to support overall business objectives.

Drawing on our 30+ years of deep expertise in advising clients on measurement and metrics, we ensure that each client’s reputational measurement framework is unique and fully tailored to them by aligning the materiality of reputational and trust insights with the practicality of key performance targets.

We assist our clients in mapping the impact of strategic narratives and activities (outputs) to outcomes, considering stakeholder interests and expectations. We provide advice and guidance on key performance indicators (KPIs), data collection frequency, and using the framework to drive continuous improvement.

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