Experts in communication, brand and reputation research

COMMUNICATIONS PROFESSIONAL TRAINING & DEVELOPMENT

CHALLENGING MINDSETS AND DEVELOPING SKILLS

The Academy for Communication Excellence

Training and development of core and emerging skills are vital to today’s communication professionals. Yet most leaders believe that external courses fall short of what’s needed to develop their teams. 

We found four critical imperatives:

  • Communication training should focus on building research-based strategies that link to business/organisation objectives.
  • Bespoke programmes are needed; communication training must be tailored to the specific needs of the organisation.
  • Professional development training should include leadership, brand and reputation, and being trusted advisors.
  • Business acumen is critical.

Uniting the best in our clients and experienced practitioners, our Academy for Communication Excellence builds on the first-ever comprehensive professional development curriculum specifically targeted for communication professionals, tailored to your needs, for the better.

“My business leaders would tell me that their team is comprised of very well-intentioned, talented people, very skilled at the function of communication. What they said they lack, however, is deep business acumen and, as a result, often their plans seem to stand apart from business and strategic plans.”

Craig Rothenberg, formerly Johnson & Johnson
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