In the News
Strategic appointments of Professor Ian Ryder and Michael Vertigans to client advisory board
21 January 2025
Echo Research is delighted to announce the appointment of two distinguished experts to its independent Client Advisory Board. Professor Ian Ryder, Former Master of the Worshipful Company of Marketors, and Middle East veteran, Michael Vertigans, bring unparalleled expertise in global marketing and reputation management to support Echo's diverse client base.
With 30+ years’ international experience, including roles as Director of Global Brand Strategy for Hewlett-Packard (HP Invent) in California, and non-executive adviser to the British Olympic Association (TeamGB), Ian Ryder, currently Board member of Dedicated Computing in the US, a Ward McNally Capital portfolio company, is renowned for his extensive academic contributions and industry leadership in marketing and communications.
Michael Vertigans, a seasoned professional with deep global brand transformation expertise from Dubai and Qatar, launched his career in the UK government. Michael has served as Vice President of Brand Transformation at DP World since 2019, where his regional insights and global perspective will be invaluable in helping Echo’s clients navigate international markets.
Commenting on the appointments, Echo CEO Sandra Macleod said: “We are thrilled to welcome Ian and Michael to our Client Advisory Board. Their combined experience in global marketing and reputation management aligns perfectly with Echo’s mission to provide the most comprehensive and actionable insights to our clients. These appointments reaffirm our commitment to staying at the forefront of reputation research and strategic advisory.”
