In the News
New book: Reputation Management - featuring Echo’s reputation valuation
11 April 2025
We’re proud to announce the publication of the Fifth Edition of Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations, co-authored by leading academics Professors John Doorley and Fred Garcia, and published by Routledge.
This latest edition brings fresh insight into the critical role of reputation in today’s complex stakeholder environment-and features a powerful new chapter co-written by our CEO, Sandra Macleod, alongside reputation strategist Ray Jordan.
The chapter The Economic Case for Corporate Reputation makes a compelling case for why reputation is not just a communications concern but a strategic, measurable business asset. Backed by data from Echo’s ‘Reputation Dividend’ research, the chapter shows how up to 30% of a company’s market cap is driven by reputation - and how understanding this value can give boards and communicators alike a powerful lever for growth.
A must-read for communications leaders, investor relations teams and board directors alike.
