In the News
Appointment of Sally Osman LVO as Non-Executive Chair
31 March 2025
We are pleased to announce the appointment of Sally Osman LVO (Lieutenant of the Royal Victorian Order) as our Non-Executive Chair.
Sally brings outstanding expertise in strategic communications, corporate affairs, and reputation management. Her distinguished career includes senior leadership roles at Buckingham Palace (as Director of Royal Communications), the BBC, Sony, and Sky. She has advised top-tier leaders on reputation strategy, stakeholder engagement, and crisis management, earning a global reputation for insight, trust, and impact.
Group CEO Sandra Macleod commented:
“Sally’s unparalleled experience in reputation and strategic communications will be a tremendous asset as we continue supporting clients to manage their reputations with intelligence, integrity, and impact. As Echo is committed to helping organisations navigate the complexities of modern reputation management, with the help of Sally’s leadership, we are well positioned to further enhance our offerings, strengthen our advisory services, and drive ever greater value for clients worldwide.”
Sally Osman said:
“I am honoured to join Echo Research as Non-Executive Chair. As communication and stakeholder expectations evolve, Echo’s mission to define and quantify communications, brand and reputational value has never been more vital. I’ve had the pleasure of working with Sandra and the Echo team for over 20 years—at the BBC, Sony Europe, and across numerous industry initiatives. I look forward to supporting the team and contributing to Echo’s continued leadership in this field.”
Sally succeeds Neil Sherlock CBE, who steps down after six years of distinguished service. He will continue to support the business as a member of Echo’s Client Advisory Board.
With Sally Osman’s leadership, Echo Group reaffirms its commitment to helping organisations navigate the complexities of modern reputation management, enhancing its advisory services and driving greater value for clients worldwide.
IN THE NEWS
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