Media & Digital Analysis

Global media research giving companies and brands unique insights into how they are portrayed in the media

Echo Research offers clients clear and insightful evaluation of their global media coverage to understand their brand reputation and PR effectiveness. The research is conducted by human analysts and can be undertaken in any language. We provide clients with clear, actionable recommendations presented in concise media analysis reports that are easily digestible and configurable to a variety of internal audiences, all the way up to the Board and the Senior Executive Team.

Stay ahead of emerging issues
As well as measuring media sentiment and improving communications effectiveness, Echo provides radar and issues forecasting as part of our in-depth research. We use forward-looking indicators to identify and categorize emerging issues and assess the potential impact on the client and their public relations and communications strategies.

Trusted client partnerships
Our belief in delivering high quality insights helps us to build long-term, trusted partnerships with our clients, the majority of whom are globally recognised brands. Our expertise and experience help us to understand the client’s brand and market context and to deliver analysis of industry issues and reputation across a number of countries, media, business divisions and audiences.

Questions We Answer:

What is my organization’s global and regional reputation and media profile?
How can I track emerging issues?
How can I measure and demonstrate the effectiveness of our PR and Communications strategies?

In Brief:

Refined Methodology
Insightful analysis using an expertly developed, industry leading research methodology

Actionable
Recommendations to improve media performance supplied

Meaningful Metrics
Guidance on setting and measuring KPI’s

Emerging Issues
Identifying upcoming issues of reputational importance